Coach AJ is a graduate of ENCG, specializing in economics, marketing, and business. His career spans marketing, customer experience, and education, with international experience at Airbnb, RED by SFR, and Decathlon, where he focused on customer engagement and market insights. Currently, he is a Business Lecturer in the International College Program at Dhonburi Rajabhat University in Bangkok. He emphasizes interactive, student-led learning with a focus on critical thinking, presentation skills, and real-world market analysis. Beyond the classroom, AJ is passionate about content creation, particularly through his podcast show, where he explores ideas on business, culture, and personal growth. Multilingual in English, French, and Arabic, with beginner Spanish, he is dedicated to bridging cultures and connecting academic knowledge with practical applications in business and technology.

“In theory, there is no difference between theory and practice. In practice, there is.”